Company Press Release

November 5, 2007: NebuAd Unveils Behavioral Targeting Network at ad:tech New York Conference
Unique Consumer-Centric Approach Yields New Level of Targeting Effectiveness While Safe-Guarding Consumer Privacy

New York, NY . November 5, 2007 . NebuAd, Inc., provider of the first consumer-centric behavioral targeting network for the online advertising industry, unveiled its ground-breaking behavioral targeting network today at the ad:tech New York conference. Through its unique technology, industry expertise, and Internet Service Provider (ISP) partnerships, NebuAd is leading the advertising industry to a new level of targeting effectiveness. Early traction in the network with ISPs, advertisers, and publishers, combined with NebuAd.s recent $30 million in total funding announcement, validate NebuAd.s potential to transform online advertising.

NebuAd provides a turn-key advertising solution for ISPs that creates a greater market opportunity for publishers and advertisers, while protecting consumer privacy. NebuAd.s innovative approach enables targeting of the approximately 70% of media currently covered by run-of-network advertising, and brings unprecedented value to both advertisers and publishers. NebuAd.s rich insight into consumer interests surpasses any other behavioral targeting solution and enables NebuAd to deliver precisely targeted ads that drive substantially increased value per impression.

"As a performance-based agency, we are constantly looking at all the different potential media channels to determine the best ways to leverage them for our clients,. said Tom Soevyn, CEO of Focalex, Inc. .With media costs rising and search-based advertising becoming more expensive and harder to navigate, we are strong believers in the value of behavioral approaches. NebuAd is showing promising results in allowing us to reach our target vertical segments while meeting the ROI goals of our clients."

NebuAd.s deep insight into anonymous consumer commercial interests across the Internet, combined with its ability to micro-target the most relevant ad placements, brings a new level of value for advertisers, publishers and ISPs:

  • Advertisers can meet and measure their business objectives more precisely with the ability to improve performance for their clients and to have a constant view of the lifetime value of anonymous consumers
  • Publishers can increase the value of their advertising inventory
  • ISPs, who have up to now facilitated but barely participated in online advertising opportunities, can open new revenue streams that complement advertiser and publisher objectives to maximize revenue and generate higher revenue-per-subscriber

Commitment to Consumer Privacy

NebuAd.s network was designed from the ground up to meet industry best-practices regarding consumer information privacy and protection. NebuAd also today announced the NebuAd Privacy Council, a group of privacy industry experts working with the company to guide NebuAd in the development of industry-leading consumer information privacy protection safeguards (see the release at https://www.nebuad.com/company/press_releases/press_11_05_07b.php).

"NebuAd is changing the dynamics of online advertising through unique technology and a fundamentally different approach from what has previously been available,. said Robert Dykes, CEO of NebuAd. .Early response to NebuAd has been tremendous, and we are excited to unveil our consumer-centric behavioral targeting network at ad:tech New York."

About NebuAd, Inc.

NebuAd creates a greater market opportunity for Internet Service Providers (ISPs), advertisers and publishers through the first consumer-centric behavioral targeting network. Through its unique technology and ISP partnerships, NebuAd anonymously observes consumer activity across the Internet and derives a richer set of consumer interests matched to over 1,000 interest categories. With greater consumer visibility and insight, NebuAd delivers highly relevant ads at the right time in the buying cycle. NebuAd.s combination of scale and relevance changes the dynamics of online advertising, while ensuring the highest standards in consumer privacy protection. Based in Redwood City, CA, the company is funded by the premier venture capital firms Menlo Ventures and Sierra Ventures. For more information, please visit www.nebuad.com.
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