Company Press Release

November 5, 2007: NebuAd Announces Privacy Council
Industry Experts Enhance NebuAd.s Technology and Business Practice Commitment to Ensuring Consumer Privacy and Information Protection

Redwood City, CA . November 5, 2007 . NebuAd, Inc., provider of the first consumer-centric behavioral targeting network for the online advertising industry, today announced the NebuAd Privacy Council. This group of leading consumer privacy industry experts has been working with NebuAd since the company.s inception to guide NebuAd in the development of industry-leading consumer information privacy protection safeguards.

"NebuAd understands the vital importance of consumer information privacy, and has designed its network and business policies from the ground up to meet all industry best-practices,. said Robert Dykes, CEO of NebuAd. .With the expertise and experience of the NebuAd Privacy Council, we will continue to build upon the strong foundation already in place to ensure the highest standards in consumer privacy protection in our technology and business approach."

NebuAd, guided by the members of the NebuAd Privacy Council, will continue to raise the standard across the industry through innovative privacy practices and controls. The Council is led by two prominent privacy experts:

  • Dr. Larry Ponemon, Chairman and Founder of the Ponemon Institute, a research "think tank" dedicated to advancing privacy and data protection practices. Dr. Ponemon is considered a pioneer in privacy risk management and the Responsible Information Management or RIM framework.
  • Fran Maier, Executive Director and President of TRUSTe, the leading brand for certification and monitoring of web site and email privacy policies. She speaks widely on the issues of privacy, security, and trust, has appeared before the Federal Trade Commission and the US Department of Commerce, and has testified before the United States House of Representative.s Subcommittee on Commerce, Trade, and Consumer Protection.

"I am pleased to offer my support and guidance to NebuAd, as the organization is clearly committed to examining current and potential privacy issues and developing innovative and effective policies and practices,. said Dr. Ponemon. .I believe that NebuAd is dedicated to leading the industry in consumer information privacy protection backed by the expertise of the NebuAd Privacy Council."

"Balancing commercial interests with a consumer.s right to privacy is an important issue in many facets of Internet life,. said Fran Maier. .NebuAd.s approach to consumer notification and choice is unique to their offering and a step in the right direction for online advertising. I.m looking forward to working with them to continue raising the standards for privacy protection across the industry."

About NebuAd, Inc.

NebuAd creates a greater market opportunity for Internet Service Providers (ISPs), advertisers and publishers through the first consumer-centric behavioral targeting network. Through its unique technology and ISP partnerships, NebuAd anonymously observes consumer activity across the Internet and derives a richer set of consumer interests matched to over 1,000 interest categories. With greater consumer visibility and insight, NebuAd delivers highly relevant ads at the right time in the buying cycle. NebuAd.s combination of scale and relevance changes the dynamics of online advertising, while ensuring the highest standards in consumer privacy protection. Based in Redwood City, CA, the company is funded by the premier venture capital firms Menlo Ventures and Sierra Ventures. For more information, please visit www.nebuad.com.
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