Publishers
NebuAd increases the value and sell-through of a publisher's overall web site inventory (including under-utilized and non-premium inventory), driving increased revenue for site owners.
Unparalleled Relevance and Timeliness
NebuAd observes aggregated consumer activity across any site on the Internet without collecting and using any personally identifiable information about the consumer. NebuAd combines this web-wide view of pages navigated, searches performed, ads clicked, etc., with the industry's most accurate targeting, matching consumer interests across more than 1,000 categories. NebuAd's rich analytics and comprehensive reporting help publishers better-understand their audience to improve performance and returns across their entire site.
The result is significantly improved advertising response rates across a publisher's web site, allowing publishers to command premium advertising rates for their entire site inventory.