As a team of Internet security and online advertising veterans, we hold the highest standards in consumer privacy protection. Our unique Privacy by Design approach ensures that we safeguard consumer privacy and consumer data while empowering consumers with proper control.

• We do not collect or use personally identifiable information.
• We have no knowledge of any web user's identity since we exclusively employ anonymous segmentation processes.
• We do not store the original raw data about a web user's online activities, such as websites visited, in association with anonymous individual segmentation.
• We use the data exclusively to map interests to market segment categories.
• We require our partners to provide consumer notice and offer informed choice in a manner appropriate to the partnership type and channel.
• We make available on-going disclosure and informed choice.

Privacy by Design

From the outset, we have worked with experts to ensure that we build a new type of advertising system that adheres to the core principles of transparency and choice.