In the Media



May 12, 2008

Cable's Online Opportunity
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April 14, 2008

NebuAd's service to ISP's offers marketers a more sophisticated view of users' online activities.
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April 7, 2008

Of all the companies building advertising systems based on data gathered from Internet service providers, the one that is farthest along in the United States is NebuAd.
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April 4, 2008

Meanwhile, many online publishers say the next big growth in advertising will emerge from efforts to offer ads based not on the content of a Web page, but on knowing who is looking at it.
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April 2, 2008

In fact, as we continue to build upon our platform, we are finding new ways to use information in a way that is privacy safe. And for me, that is the most exciting thing about working at NebuAd. While we've already built a much better platform than any of the traditional behavioral companies, in some respects, we've barely scratched the surface of what we can ultimately offer to advertisers, publishers and consumers. So stay tuned!
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March 26, 2008

AlwaysOn sat down with NebuAd's founder and CEO Robert Dykes to talk about how behaviorally targeted advertising fits into the brave new marketing world.
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March 20, 2008

There has never been a better time to be part of the online advertising value chain. The opportunity to deliver the right ad at the right time is finally here.
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March 6, 2008

US-based NebuAd is expanding on its ability to serve behavioral ads in the UK.
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March 5, 2008

"ISPs have been the losers in the online advertising boom so far, but this technology will provide them with a valuable new revenue stream," said Paul Goad, NebuAd's U.K. Managing Director. Goad, who previously worked at AOL-owned behavioral targeting firm Tacoda, joined NebuAd in January to run the London office.
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February 21, 2008

Who will be the next big players in the BT world? The smart money is on the ISPs. That would make 2008 the year that changed everything in BT. But whether 2008 is the year or 2009, expect everything to change in BT, and ISPs will be at the center of that revolution.
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February 1, 2008

NebuAd, another newcomer, offers a behavioral targeting network with a twist by partnering with ISPs as well as advertisers and publishers.
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January 16, 2008

US behavioural targeting network NebuAd is to launch in the UK and has poached rival Tacoda MD Paul Goad to head the office. NebuAd has created over 1,000 consumer categories that ISPs, advertisers and publishers can deliver ads to. NebuAd, which launched in the US last year with 60 staff, is launching in the UK at the end of the month with Goad, a technical operator and a commercial director.
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January 14, 2008

This by-line from Bob Dykes discusses predictions for the online media and advertising industry for 2008. By discussing industry topics such as mobile advertising, a slow-down in online advertising spend, setting standards for online media and guarding brands from bad content shows thought leadership within the entire industry and not just in behavioral targeting.
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January 14, 2008

One of the more promising new avenues involves the collection of additional data about consumers. NebuAd, which is backed by $30 million in venture financing, is one of a few companies striking deals with Internet service providers to track users across all their Web activities, including search.
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January 8, 2008

Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer's interest thereby resulting in better ad targeting.
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January 3, 2008

Dykes also noted current behavioral targeting ad networks tend to offer a limited set of consumer interest segments, for instance in-market auto buyers or mortgage shoppers. He claimed NebuAd will up the ante considerably on segmentation. "We have 800 [segments] today and we're expanding that to multiple thousands," he said. "Again, more than an order of magnitude greater ability to target people."
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December 10, 2007

NebuAd Inc.'s system is designed to improve on Web sites' long-standing practice of dropping tiny tracking files known as cookies on a visitors' computers.
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December 7, 2007

As one of the newest players in the targeted advertising space (they started in 2006, but formally launched to market on November 5, 2007), NebuAd sees big potential in providing specific ads to people who have demonstrated interest in specific products or services.
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December 6, 2007

NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual consumers. (Subscription Required)
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November 14, 2007

Another advantage of having a more comprehensive set of data points is that advertisers can learn to better mix their ads in an optimal sequence to match consumer interests according to where they are in the buying cycle. They can learn to know when to serve a first impression which is very soft-sell, when to provide more detail and invite more engagement, and, finally, when to really try to drive a transaction. This not only provides more variety but integrates creative, marketing strategy, consumer interest and the product sales cycle in much stronger alignment.
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November 10, 2007

Another company that manages data-driven marketing without privacy complaints is NebuAd. It started a year ago in an environment where all of AOL's search terms had become public and the government was subpoenaing clickstream data from Verizon and AT&T.;
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November 6, 2007

Monday saw the official launch of NebuAd, a start-up that partners with Internet service providers to serve ads to people based on both their search queries and the Web sites they have visited.
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November 5, 2007

One company specializing in performance, lead-generating advertising for clients including Procter & Gamble and the University of Phoenix has used the NebuAd network and said it performed better than other ad networks it has tried.
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October 22, 2007

NebuAd is developing an ad network that draws data from a device placed with an Internet-service provider. NebuAd says it uses this data to build profiles for Web surfers' IP addresses -- the series of numbers that identify a computer, but not the user, connected to the Internet.
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July 25, 2007

For Ms. Perkins, NebuAd was compelling because of the rapidly growing online ad market, and the technically complex problem that NebuAd has solved. "To me as a venture investor I'm always trying to invest in the next billion-dollar company," Ms. Perkins said.
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