News & Events
OMMA Global Hollywood 2008
Date:
March 17 - 18, 2008Location:
Renaissance Hollywood Hotel, Hollywood, CaliforniaWebsite:
http://www.mediapost.com/omma/Conference Session:
Behavioral Targeting and the ISPSpeaker:
Robert Dykes, CEO, NebuAdConference Track:
Media Track, Monday, March 17th 11:15 AM - 12:00 PMIn the U.S., site-based user tracking has formed the backbone of behavioral tracking, but in Europe and Asia many ISPs participate in the value chain by tracking users at their entry point to the Internet. As this technology starts migrating to the U.S., what are the implications for media buying, for relationships with traditional BT players and a new range of vendors.