News & Events
NebuAd Expands into U.K. and Appoints ex-Tacoda Managing Director
Online Advertising Veteran Paul Goad to Head UK Operations for
New User-Focused Behavioural Targeting Platform
January 22, 2007
LONDON, UNITED KINGDOM. NebuAd, Inc. (www.nebuad.com), provider of the first user-focused behavioural targeting platform for the online advertising industry, today announced its international expansion with the opening of a U.K. office. NebuAd’s unique technology works with Internet Service Providers (ISPs) to provide the advertising industry with new levels of targeting effectiveness while maintaining the highest standards of consumer privacy. Launched in 2007, NebuAd is now successfully established in the U.S. and is in a strong position to roll out its behavioural targeting platform into the U.K. as part of its international expansion plans.
Paul Goad will lead the U.K. office as Managing Director. Most recently at Tacoda, Goad was responsible for setting up Tacoda’s first international office and establishing it as a pioneer and market leader in networked behavioural targeting. Paul was instrumental in educating U.K. advertisers about the benefits of behavioural targeting and the opportunities it presents. Goad was one of the early adopters of online advertising, joining DoubleClick as one of its founder employees in 1997.
"Paul’s incredible track record in driving sales growth makes him an excellent fit with our expert team of online advertising, networking, telecommunications, security, and privacy professionals,” said Bob Dykes, CEO of NebuAd. “We are excited to have Paul join the team and lead our entry into the U.K. market. Paul’s tremendous experience will help accelerate NebuAd’s efforts to create a greater market opportunity for U.K. advertisers, publishers, and ISPs."
NebuAd’s sophisticated technology develops deeper, richer insights into user behaviour. As NebuAd builds anonymous user profiles from web-wide activity, not just partner sites, it moves beyond existing one-dimensional profiles gathered from website networks to create multi-dimensional insights. Combined with detailed segmentation capabilities, this approach enables advertisers to meet key objectives of branding and acquisition, while providing industry-leading campaign intelligence and accountability.
"NebuAd is transforming the behavioural advertising market by shifting behavioural targeting from one-dimensional profiles to multi-dimensional, yet anonymous, actionable insights,” said Paul Goad, U.K. Managing Director for NebuAd. “As NebuAd expands into the U.K. market, I look forward to taking this next-generation behavioural advertising platform to advertisers, ad networks and publishers, and firmly believe this unique technology will deliver a level of targeting and reporting not yet seen in the U.K."
Also located in the U.K. Office is Len Munday who is the European Technical Director for NebuAd. Most recently at Allott Communications, Len is a recognized industry leader with many years experience working with some of the largest networks in the U.K. and throughout Europe. "NebuAd provides a truly transparent solution unlike earlier-generation vendors," said Len Munday, European Technical Director for NebuAd. "Installation of the NebuAd platform has proved to be very simple, usually less than an hour."
About NebuAd
NebuAd creates a greater market opportunity for Internet Service Providers (ISPs), advertisers and publishers through the first user-focused behavioural targeting platform. Through its unique technology and ISP partnerships, NebuAd anonymously observes consumer activity across the Internet and derives a rich set of consumer interests matched to over 1,000 interest categories. With greater consumer visibility and insight, NebuAd delivers highly relevant ads at the right time in the buying cycle, while ensuring the highest standards in consumer privacy protection. Based in Redwood City, CA, the company is funded by the premier venture capital firms Menlo Ventures and Sierra Ventures. For more information, please visit www.nebuad.co.uk.