News & Events
NebuAd Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion
January 28, 2007
Redwood City, CA - NebuAd, Inc. (www.nebuad.com), provider of the first user-focused behavioral targeting platform for the online advertising industry, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. NebuAd was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
NebuAd and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City, where Bob Dykes, CEO of NebuAd, will speak about targeted marketing and online privacy. This two-and-a-half day executive event will feature technology CEO’s from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Bob Dykes will present at the CEO Showcase – Technology Enablers on January 29th at 2:15 p.m. Dykes will also participate in the "Privacy and Target Marketing" panel at the conference on January 30th at 10:45 a.m.
"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."
The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
NebuAd’s user-focused behavioral targeting platform redefines behavioral advertising with broader behavioral reach, unparalleled relevance and exceptional results. By leveraging partnerships with Internet Service Providers coupled with sophisticated behavioral technology, NebuAd provides a holistic understanding of target audiences through web-wide visibility, detailed segmentation and real-time response. NebuAd offers a comprehensive suite of advertising solutions to both brand and direct response advertisers enabling them to develop actionable, multidimensional audience insights that can be used to enhance most marketing initiatives and execute scalable, true one-to-one marketing campaigns to drive awareness or response.
"It is an honor to be included with an elite group of companies that are pushing the boundaries in digital media. This is an incredible distinction for NebuAd and underscores the innovation and value we bring to the media and online advertising industries," said Bob Dykes, CEO of NebuAd. "The best minds in online advertising, analytics &optimization, networking, telecommunications and security have designed the NebuAd behavioral targeting platform from the ground up to deliver precisely targeted ads to the right customer at the right time in the buying cycle, while ensuring the highest standards in consumer privacy protection."
A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com
About NebuAd
NebuAd creates a greater market opportunity for Internet Service Providers (ISPs), advertisers and publishers through the first user-focused behavioural targeting platform. Through its unique technology and ISP partnerships, NebuAd anonymously observes consumer activity across the Internet and derives a rich set of consumer interests matched to over 1,000 interest categories. With greater consumer visibility and insight, NebuAd delivers highly relevant ads at the right time in the buying cycle, while ensuring the highest standards in consumer privacy protection. Based in Redwood City, CA, the company is funded by the premier venture capital firms Menlo Ventures and Sierra Ventures. For more information, please visit www.nebuad.com.
About Always On Media
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.